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Holland & Barrett 

Strength training
as the ultimate self-help.

We want to live more productive, longer, healthier lives. That’s why our shelves are filled with self-help books promising us exactly that. But what actually works? Strength training. We don’t need more information. We need action. For Holland & Barrett, we launched Strong for Life: the 5 KG self-help book. A book that forces you to stop turning pages and start training. Packed with the science behind your muscles, and the power they have to improve your health. Launched at a book presentation that turned into a bookcamp. The campaign included a PR activation, influencer event, expert-led videos highlighting the importance of strength training, and POS materials.

AGENCY: N=5
CLIENT: HOLLAND & BARRETT
YEAR: 2026