Kraampje van Koophandel 

Kamer van Koophandel 

Turning a flea market stall
into a little business.

For King’s Day, selling your old toys at a flea market can become a child’s first taste of entrepreneurship. With Kraampje van Koophandel, the Dutch Chamber of Commerce (KVK) helps kids turn their King’s Day stall into a real little business.

Through five interactive steps, children learn the basics of entrepreneurship: from choosing what to sell and setting the right price to finding the best spot, creating a standout sales poster and convincing their first customers. Each step combines a short video, practical tips and downloadable tools, making entrepreneurship fun, accessible and hands-on.

The campaign came to life online and on the streets, with KVK bringing Kraampje van Koophandel to Amsterdam’s Westerpark in both 2025 and 2026.

AGENCY: N=5
CLIENT: KVK
YEAR: 2025 & 2026