How do you see the world?

IKEA 

Challenging people's perspective
on the value of everyday objects

Everyone sees the world through a different lens. A simple piece of furniture can hold immense value, regardless of its price tag. Because what makes an object valuable isn’t always what it costs, but what it means to you how you arrange it, where you place it, how you use it, and who you share it with.

With this campaign, we wanted to challenge the way people think about the value of everyday objects and create a more emotional connection between people and IKEA products. The campaign came to life through TVCs built from existing footage, complemented by social content shot in-store in Amsterdam.

AGENCY: DDB AMSTERDAM
CLIENT: IKEA
YEAR: 2023