A touch of summer in every wash 

Robijn 

Bringing summer home.

Robijn introduced its new detergent and fabric softener, Robijn Tropical, and asked us to bring its tropical scent to life in the Netherlands, even on the greyest autumn days.

We created the story of a little girl who gets to experience summer all year round when her granddad babysits her. His secret? He washes her clothes with Robijn Tropical, turning everyday moments at home into little holiday adventures. The campaign captures the playful, warm and unexpected magic of finding summer wherever you are.

I developed the concept and wrote the script, bringing the idea from insight to story, although I wasn’t involved throughout the entire production process.

AGENCY: DDB AMSTERDAM
CLIENT: ROBIJN
YEAR: 2024