Aan alles gedacht 

Delta 

A new look & feel for a Dutch
fibre internet provider.  

For DELTA’s new brand campaign, “Aan alles gedacht” (Thought of Everything), we brought a fresh perspective to the brand’s world of fibre internet. At the heart of the campaign is Team DELTA: returning characters Dirk and Donnie, joined by Dana, a smart and slightly nerdy internet expert who knows exactly what people need in the digital world.

The campaign revolves around relatable “urgent internet moments”. Moments when you need to rely on fast, stable internet, whether you’re gaming, buying concert tickets or pitching an important client.

I was responsible for the art direction and the team’s new visual identity. We moved away from the exaggerated caricatures of previous campaigns and repositioned the characters as credible internet experts. A more contemporary wardrobe, refined photography and distinctive colour grading helped give the team a smarter, more confident and relatable look.
 

AGENCY: N=5
CLIENT: DELTA
YEAR: 2024 & 2025