Vol van avontuur 

Simon Lévelt 

Taste the adventure.
In every cup of coffee & tea.

For Simon Lévelt, we developed a new brand identity and campaign built around “Full of Adventure.” The brand was repositioned for a new generation of curious coffee and tea drinkers, with a focus on flavour, origin and craftsmanship.

We brought the idea of adventure to life by turning taste into an experience. Instead of conventional tasting notes, we created a playful new vocabulary inspired by emotions and experiences, from ejection seat to space journey and summer rain, inviting people to discover something unexpected in every cup.

We've also developed a modular visual system for Simon Lévelt’s seasonal campaigns and retail environments.

AGENCY: N=5
CLIENT: SIMON LÉVELT
YEAR: 2026

We developed a modular visual system for Simon Lévelt’s seasonal campaigns and retail environments. Each season is given its own distinctive colour, creating
a flexible framework that can be brought to life through a mix of portraiture, macro photography of coffee and tea, product photography, and ingredient imagery.

By combining these elements in different ways, the system creates a fresh and distinctive look for every season, while maintaining a consistent and recognisable brand identity across all touchpoints.