Vol van avontuur 

Simon Lévelt 

For Simon Lévelt, we developed a new brand identity and campaign centered around the idea "Full of Adventure."
The coffee and tea brand was repositioned as the choice for curious consumers looking for something beyond an ordinary cup of coffee or tea.
The rebrand modernizes the brand while making it more relevant to a broader, contemporary audience.

The new positioning invites people to discover exceptional coffees and teas, with a strong focus on flavour, origin, and craftsmanship. At the heart of the campaign is the intensely personal experience of taste—the moment coffee or tea first hits your palate. This sensory experience is brought to life in the TV commercial, while the retail experience introduces seasonal varieties through unconventional flavour descriptions that capture emotion rather than tasting notes.

Instead of the familiar language of earthy, fruity, or notes of..., we created a vocabulary of experiences: ejection seat, space journey, summer rain.
A playful invitation to challenge your palate and discover something unexpected with every cup.

AGENCY: N=5
CLIENT: Simon Lévelt
YEAR: 2026