Een vleugje zomer in elke wasbeurt 

Robijn 

Robijn introduced it's new detergent and softner: Robijn Tropical. They asked us to introduce the line with a tropical smell in The Netherlands without making it feel too far away and yes, tropical. How do we bring the tropical scent into people's homes, even in rainy autumn? That's why we came up with the story of a little girl who's always in summer vibes when her granddad babysits because he sneakily washes her laundry with Robijn Tropical. Together they experience the best holiday adventures, right at home. I came up with the idea and script but couldn't finish the whole production process.

AGENCY: DDB AMSTERDAM
CLIENT: ROBIJN
YEAR: 2024