Hoe zie jij de wereld?

IKEA 

   Everyone sees the world through a different lens and is inspired in their own way. A simple piece of furniture can be invaluable regardless of the price tag: it's about the emotion, or experience it brings. How you assemble it,
where you place it,how you use it, and with whom. With this campaign, we aimed to provoke people to think about the value of objects, and to create an emotional connection between customers and IKEA products. The campaign includes TVCs where we've used existing footage and social videos we've shot in-store in Amsterdam.

AGENCY: DDB AMSTERDAM
CLIENT: IKEA
YEAR: 2023